If You're Not Assessing, You're Guessing: Prioritizing Program Assessment and Evaluation
Are you consistently assessing and evaluating your programs, or just guessing what programs work for your students? Need confirmation that your programs are evidence-based/evidence-informed? If you're not sure where to start, or need a refresher, come learn about program assessment and evaluation, writing meaningful learning outcomes, and implementing creative methods for collecting assessment and evaluation data. The presenter will also share tips for creating and strengthening a culture of assessment and evaluation on your campus.
Learning Outcomes
1. Describe the difference between program assessment and evaluation
2. Practice writing 1-2 measurable learning outcomes
3. Articulate one or more ways to implement assessment and evaluation methods
Eva Esakoff
Assistant Director of Statewide Coalition Evaluation and Data Projects
Eva Esakoff (she/her) serves as the Assistant Director for Statewide Coalition Evaluation and Data Projects on NASPA's Health, Safety, and Well-being team. Eva's work focuses on prioritizing assessment, evaluation, and data collection for the Healthy Colleges Montana (HCM) coalition and the Coalition of Colorado Campus Alcohol and Drug Educators (CADE), both initiatives overseen by NASPA. Eva has worked with NASPA for almost three years, and has been in the higher education/prevention field for 7 years total including campus-based work with sexual health education, peer education, and alcohol and other drug prevention and education. Eva received her MA in Higher Education Administration from the University of Denver and her Certified Prevention Specialist (CPS) certification in 2024.
