Investment into Impact: Calculating and Communicating ROI for First-Generation Student Initiatives
Includes a Live Web Event on 04/11/2025 at 3:30 PM (EDT)
This workshop explores the return on investment (ROI) of targeted support strategies for first-generation college students. Attendees will gain insights into how investing in tailored academic, financial, and social support systems can enhance student success and institutional outcomes. Participants will learn practical approaches for implementing effective support programs, measuring their impact, and aligning these initiatives with institutional goals to optimize resources for first-generation students.
Learning Outcomes
1. Express what ROI is and why it matters
2. Recognize and apply relevant metrics to assess the effectiveness and impact of their initiatives
3. Practice ROI calculations and analyses for individual programs
Martina A. Martin, Ed.D.
Assistant Vice President, Network Success
First Gen Forward
Martina Martin serves as director of expert guidance with the Center for First-generation Student Success, an initiative of NASPA and The Suder Foundation. Prior to joining NASPA, Martina served as associate director for the University of Kentucky’s student community resources and services and as the program director for first-generation student services and off-campus student services. For over a decade, Martina assisted in developing university-wide first-generation initiatives focused on recruitment, retention, and career and professional development.
Martina is a proud first-generation college graduate of Eastern Kentucky University, where she earned a B.S. in physical education, an M.S. in physical education-sports administration, an M.A. in human services-student personnel services in higher education, and an Ed.D. in educational leadership and policy studies. Martina resides in Georgetown, Kentucky with her husband, Ricky Stone, Jr.
Ashley Young
Associate Director, Network Engagement, First Scholars Initiatives
First Gen Forward
Wendy Beesley
Expert Guidance Coach
First Gen Forward
Continuing Education Credits
This session counts for 1.0 CSAEd-CORE credit
NASPA has been approved by the Higher Education Consortium for Student Affairs Certification to provide CE credit for Certified Student Affairs Educators (CSAEd). NASPA is solely responsible for all aspects of this program.
Guidelines for earning CE credit:
No partial credit will be rewarded.
Participants must also complete the feedback survey in the Online Learning Community.
1 Credit is available for attending the live session or viewing the on-demand recording.
To receive CSAEd credit, attendees must complete the feedback survey that offers the certification in each session. Once you have attended all the live sessions or watched the on-demand sessions for which you would like to request credit, visit the Continuing Education (CE) website to fill out the Student Affairs Education Certification Request Form for all the sessions. All certificants must fill out one for the live session and a separate one for the on-demand sessions. Visit the Continued Education (CE) website to learn more regarding deadlines and receive your certificate of completion for the Virtual Conference.