Level Up: AI Strategies for Forward-Thinking Assessment and Planning
Artificial intelligence does not have to be intimidating or overhyped. This session explores how AI can elevate assessment, strategic planning, and goal setting in student affairs—all while keeping authentic human engagement front and center. The presentation cuts through the AI hype by delving into key concepts, highlighting practical examples of AI-powered tools in action, and offering ethically responsive strategies that deliver real-world results.
By the end of the session, participants will walk away with take-home ideas for weaving AI into day-to-day processes—from generating data-driven insights to saving time on routine tasks—without compromising the human touch. The session will also address how to avoid common pitfalls, such as over-automation, ensuring that AI supplements rather than replaces professional judgment. Discover how AI can enhance student support, measure outcomes more effectively, and drive meaningful change on your campus.
Learning Outcomes
Identify Core AI Concepts and Platforms By the end of this session, participants will be able to explain fundamental AI principles, terminology, and platforms, laying the groundwork for confident, informed discussions about AI’s role in student affairs.
Integrate AI Into Strategic Planning By the end of this session, participants will be able to identify how AI-driven insights can inform strategic planning processes—helping to pinpoint priorities, allocate resources, and measure progress against institutional goals.
Strengthen Assessment Frameworks By the end of this session, participants will learn methods for weaving AI tools into assessment practices to gather, interpret, and communicate data that supports evidence-based decisions and continuous improvement.
Enhance Goal Development and Monitoring By the end of this session; participants will explore how AI can streamline goal setting and tracking, ensuring that objectives remain actionable, time-bound, and closely aligned with student success indicators and departmental benchmarks.
Create an Actionable AI Roadmap
By the end of this session, participants will be equipped with a practical plan for incorporating AI into day-to-day operations, tying data-driven insights to tangible outcomes and long-term student affairs strategy.
Michael Butcher, Ph.D.
Assistant Vice President for Student Affairs and Dean of Students
College of Coastal Georgia
Dr. Michael Butcher is the Assistant Vice President for Student Affairs and Dean of Students at the College of Coastal Georgia (CCGA), as well as the Founder and President of the Center for Artificial Intelligence. With nearly two decades of experience in higher education, Dr. Butcher is a national leader in leveraging artificial intelligence (AI) to drive organizational and educational innovation. His expertise lies in integrating advanced technologies to enhance efficiency, communication, engagement, and assessment across various industries.
Dr. Butcher holds a Bachelor’s in Information Technology, a Master’s in Public Administration, a Doctorate in Educational Leadership, and a Graduate Certificate in Artificial Intelligence Business Innovation. This interdisciplinary academic background provides a solid foundation for his deep understanding of AI and its practical applications in higher education.
Nationally recognized for his thought leadership, Dr. Butcher has delivered keynote addresses at EDUCAUSE, the Georgia Council of Human Resources (GCHR), and the Southern Association of Colleges and Employers (SoACE). He has also presented on AI ethics, accessibility, and its transformative impact on higher education at regional and national conferences, including NASPA. Most recently, he developed CCGA’s inaugural course, “Artificial Intelligence and Business Innovation,” preparing students for success in a rapidly evolving technological landscape.
