Colleges face increasing demand for mental health support amid financial constraints. During this session, we will share a strategic approach to collaboration between student affairs and advancement teams to secure funding for mental health initiatives. We will explore effective fundraising methods, including partnerships with parents, alumni, and external stakeholders. We will cover best practices for cultivating relationships, articulating the value of mental health programs, and ensuring sustainable funding without adding financial burdens. 

Learning Outcomes 

1. Develop strategies to effectively promote mental health initiatives tailored to the specific needs and preferences of diverse student groups

2. Identify areas for expansion and enhancement within their counseling services to better support the needs of students

3. Apply effective storytelling techniques to convey the impact of mental health and wellness initiatives, fostering emotional connections with donors and inspiring them to invest in the cause