The Personalized Feedback Index, or PFI, is a web-based assessment and feedback program that can help campus professionals reduce student drinking and its consequences. Research has shown that when implemented as part of a comprehensive campus plan, the PFI can be effective in reducing student alcohol risks. This marketing toolkit provides you with all the material needed to launch a comprehensive PFI campaign across campus. By addressing alcohol use and related issues on your campus, you can make a positive impact on overall student well-being.

Includes

1. Guidance on the Personalized Feedback Index (PFI)
2. Marketing Assets including Printable, Digital & Social Media (Static & Motion)
3. Access to the PFI Link and Request for School-based Aggregate Data

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