Building Equity in Student Experience: A Scalable Model Boosting Budget and Engagement Across Campuses
Includes a Live Web Event on 04/11/2025 at 1:30 PM (EDT)
The presenter will share an innovative model that empowers student experience coordinators to create self-sustaining, inclusive, and equitable activities across five key pillars: Arts and Culture, Athletics, Student Groups, Esports, and Social Impact. Serving over 60,000 students in a multicampus university, this model has tripled the student affairs budget, significantly boosting engagement and improving retention rates. Attendees will learn how to apply this adaptable and data-driven approach to maximize impact in their own institutions.
Learning Outcomes
1. Apply a data-driven decision-making tool to optimize student affairs budgets, ensuring equitable and sustainable program delivery across diverse campuses
2. Observe a live demonstration of the decision-making tool and receive a customizable template, equipping them to implement and adapt the model within their own university settings
3. Synthesize strategies from the five-pillar model to create inclusive and engaging student activities, increasing retention and student satisfaction
Fernando Lopez Gonzalez
Student Affairs Director
Universidad Tecmilenio
Fernando López is an accomplished leader with a robust academic background from Tecnológico de Monterrey and Fudan University, specializing in International Business. He further honed his expertise with two Master's degrees in Marketing and Positive Leadership from Universidad Tecmilenio. With over a decade of experience in enhancing brand value through strategic communication and positive psychology, Fernando has significantly impacted various roles, from coordinating business linkages at the Canadian Chamber of Commerce in Shanghai to pioneering innovative advertising solutions that catered to over 300 diverse clients. Currently, as the National Director of Student Experience at Universidad Tecmilenio, Fernando oversees the development and execution of extracurricular activities for 60,000 students, ensuring that these initiatives are inclusive, engaging, and supportive of student well-being. His prior involvement with major projects like the 2011 Pan American Games in Guadalajara, where he was responsible for the Scotiabank Aquatic Center, showcases his capability to manage large-scale and impactful projects. Beyond his professional pursuits, Fernando is passionate about lifelong learning, marathon running, and photography—a testament to his dynamic personality and his commitment to personal and professional growth.
Continuing Education Credits
This session counts for 1.0 CSAEd-CORE credit
NASPA has been approved by the Higher Education Consortium for Student Affairs Certification to provide CE credit for Certified Student Affairs Educators (CSAEd). NASPA is solely responsible for all aspects of this program.
Guidelines for earning CE credit:
No partial credit will be rewarded.
Participants must also complete the feedback survey in the Online Learning Community.
1 Credit is available for attending the live session or viewing the on-demand recording.
To receive CSAEd credit, attendees must complete the feedback survey that offers the certification in each session. Once you have attended all the live sessions or watched the on-demand sessions for which you would like to request credit, visit the Continuing Education (CE) website to fill out the Student Affairs Education Certification Request Form for all the sessions. All certificants must fill out one for the live session and a separate one for the on-demand sessions. Visit the Continued Education (CE) website to learn more regarding deadlines and receive your certificate of completion for the Virtual Conference.