NASPA Online Learning Community

From Passive to Proactive: How DePaul University Boosts Student Success and Retention

From Passive to Proactive: How DePaul University Boosts Student Success and Retention

Learning Outcomes:

• Identify the benefits of a proactive, data-informed outreach strategy.

• Understand how to use Salesforce to unify disparate data sources, creating a holistic 360-degree view of student engagement.

• Describe the role of automated risk scoring in prioritizing advisor interventions and maximizing staff efficiency.

• Develop strategies for building internal data competency.

Bob McCormick

Bob McCormick

Vice President for Information Services

DePaul University

Bob McCormick was named vice president for Information Services in 2012, and he leads the central IT team at DePaul University in Chicago. McCormick has led several major projects at DePaul, including the replacement of the university’s core public website, the implementation of a collocated data center, the implementation of stakeholder portals and installation of several key student advising systems, and agentic AI for Financial Aid staff.

Dale Vander Wall

Dale Vander Wall

Higher Education Industry Advisor

Salesforce

Dale Vander Wall is a Higher Education Industry Advisor at Salesforce where he works with college and university leaders to help them understand the value of the Salesforce platform for higher education. Before joining Salesforce in 2021, Dale held a number of leadership positions during his 30-year career at the University of Maryland, College Park. In his last role as Assistant Dean and COO of the Robert H. Smith School of Business, Dale directed strategic operations and led a comprehensive Salesforce implementation focused on recruitment, admissions, program management, career services, and marketing. He was also instrumental in getting the campus to adopt Salesforce as its campus-wide CRM and helped support the university’s deployment of its Salesforce student success solution for students and the academic advising community.

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