Intro to Influencing: Health Communications in the Digital Age

Recorded On: 09/14/2023

Registration Closed

Instagram. Tiktok. Twitter. X. Threads. Facebook. Reddit. The list of social media platforms is constantly changing and developing, making it feel nearly impossible to keep up. Yet, Health Educators and Health Communications Specialists have suddenly been plunged into a world of algorithms, influencers, and #sponsored posts, with the expectation to become social media experts and strategists in order to effectively disseminate health communications materials. In this presentation, you will learn the basics of creating a brand, monitoring engagement, and strategies to make the most of your social media channels. With the help of the students, effective digital health communication is within reach.

Learning Outcomes:

Participants will learn strategies for developing a brand and branding guidelines for their organization.
Participants will be able to describe the basic functionality of social media algorithms and how to measure/boost engagement.
Participants will examine the resources at their disposal and determine how to effectively utilize student employees/volunteers in digital health communications.

Aidan Wells, MPH, MALAS

Assistant Director, Student Health and Wellbeing

University of Miami

Aidan Wells is a health educator with the University of Miami Department of Wellness and Recreation. She brings to her role three years of experience in the field of corporate communications and social media strategy at Georgia-Pacific LLC, crafting compelling health and wellness campaigns for employees and effectively disseminating health-related information to wide audiences. Her goal is to promote healthier campus communities by educating students on the health topics most important to them through the information channels that are most meaningful.

Connect with Aidan at aew118@miami.edu