This presentation is intended to provide participants with the ability to: 1) list valid data sources to develop a comprehensive picture of the campus wellness environment; 2) describe one university’s process of conducting a qualitative campus wellness assessment using social media; and 3) identify ways data collected via social media may be used to influence campus practices. Presenters will discuss the planning, development, and steps for implementing the research project; findings from the key informant interviews, focus groups, and windshield survey; and dissemination and use of the findings.