In collegiate prevention, we recognize that college students are bombarded with a persistent messaging that has become part of higher education lore: “everyone is misusing alcohol and other substances.” 

The unfortunate result of this messaging is that it becomes self-fulfilling – as student misperception overestimates prevalence, use becomes more permissive, and misuse and related consequences rise. It is the duty of a comprehensive campus prevention program to correct misperceptions and better align student perception. This can be done through a social norms campaign. Campuses need solutions that take into consideration varying levels of capacity, unique branding guidelines, and diverse student populations while preserving fidelity to the evidence supporting social norms campaigns. 

This toolkit is designed to be a guide to move forward to that goal. Below is an outline of the toolkit:

• Setting the Stage - What is Social Norming?
• College Student Risk & Protective Factors
• Planning a Social Norms Campaign 
• Models & Theory
• Implementation
• Resources
• References

Provides tools and strategies in implementing the Time to Ungrind campaign on campus, resources for campus prevention professionals, administration and students, and familiarizes campuses with main concepts and principles of the campaign. The toolkit guides through health prevention and promotion models & theories, implementation strategies, adapting to the campus context, and evaluating program effectiveness. Below is an outline of the toolkit:

• Understanding the Main Concepts, Frameworks, and Definitions including: Well-being, Designing Programs Which Prioritize Balance & Redefining Success
• Exploring Underlying Theories and Models
• Preparing for Campus Implementation
• Implementation of Time to Ungrind Campaign
• Evaluating Program Success

Utilizing the online design platform Canva, this product provides you access to templates that utilize campaign branding for a comprehensive Time to Ungrind campaign implementation. This includes a variety of poster and social media templates, access to images and the Time to Ungrind Brand Kit (colors, fonts) to create a cohesive campaign. Each campus will be given access through one canva account, which they will designate, with access for one year. 

Below are some examples of templates that can be customized:

Time to Ungrind Stickers, both physical and virtual (giphy), were created as part of this campaign. This product provides access to .png and .gif files all campaign sticker images. These can be used on the templates, giveaways for events, or standalone promotion of the campaign. Below are a sample of sticker files you are purchasing:

The Time to Ungrind Swag Item Templates includes access to artwork files to purchase swag items to kickstart a campaign on campus and provide giveaways to help boost participation in events. These can be used to order a variety of swag giveaways from your preferred local vendor to amplify attendance at events and support your implementation of Time to Ungrind. Below is a sample of items you can order with these files, including: Beanies, Tote bags, Bucket hats, Sleep masks, Hammocks, Notebooks, and Pens.